November 11, 2019
CHECKERBOARD DAY 2019
Vans is celebrating #VansCheckerboardDay with the launch of a Global Ambassador Charity Auction in partnership with eBay for Charity, featuring a collection of footwear and backpacks designed to inspire creative self-expression. Starting November 11 through November 21, Vans Fans can bid on their favorite items with proceeds raised benefiting Imaginaton.org and its mission to foster and fund creativity in youth around the world.
The Vans Checkerboard Day Charity Auction will include either a one-of-a-kind Vans Classic Slip-On or an Old Skool III Backpack, from each curator, including: Christian Hosoi, Geoff McFetridge, Kim Jaekyung, Brighton Zeuner, Vans very own Steve Van Doren and more, highlighting the importance of creativity in their own life.
“There are very few brands that encourage their athletes to break the norm and be creative in how they choose to express themselves,” said Brighton Zeuner, Olympic-hopeful Vans skateboarder and Vans Park Series World Champion. “My Vans family knows how passionate I am about fashion and expressing myself through my style, both on and off the skateboard, so designing a one-of-a-kind design to help others express themselves was an offer I couldn’t turn down.”
Vans Checkerboard Day expands on Vans’ “Off The Wall” ethos and the brand’s purpose to enable creative expression through its founding pillars: action sports, art, music and street culture. On November 21, Vans will donate $1 million of global sales made through the brand’s owned retail locations and Vans.com to Imagination.org, powered by Two Bit Circus Foundation, to champion and inspire creative expression globally and provide fans the opportunity to participate in creative activations, experience why creativity matters, and take part in Vans’ reason for being.
“Vans Checkerboard Day encompasses everything that we as a company stand for,” said Steve Van Doren, Vans’ vice president of events and promotions. “Vans has always strived to promote out-of-the-box thinking in support of creativity and celebrate what makes each of us unique. Our charity auction gives our global Vans family, brand loyalists and newcomers the ability to empower each other through creativity while supporting a charity that is leading the fight for self-expression among youth.”
Keep following Vans to see additional updates as we get closer to celebrating together on November 21.