Hello Kitty x Vans - ab Juli in den Shops!
Posted 05/24/2011 by Vans Germany
Manche lieben und manche hassen die kleine Katze mit den niedlichen Augen...klar ist mal, dass Mächen im Alter zwischen 3-99 Jahren dieses Tier einfach vergöttern! Lest hier die offizielle Pressemeldung zur Kooperation mit Sanrio alias Hello Kitty!
SANRIO and Vans Launch Co-Branded Footwear Collection for Back to School
SANRIO, Inc., best known for global icon Hello Kitty® and Vans, the iconic California footwear giant, have announced a co-branded footwear collection for fans of all ages. The limited edition collection will make its retail debut in July 2011; the agreement is effective immediately.
“Sanrio and Vans are both lifestyle brands with global appeal,” said Janet Hsu, President of Sanrio, Inc. “Our collaboration came as a natural fit as we present an exclusive, limited edition collection that incorporates Hello Kitty’s supercute iconic graphics with Vans’ classic sneaker designs. The special offering will definitely be sought after by fans of all ages.”
The Hello Kitty Vans collection is designed to appeal to fans of both brands, melding signature Hello Kitty graphics with classic Vans styling. The retro black and white checkerboard Classic Slip-On is a highlight with Hello Kitty faces appearing in white squares; it will be available in kids and adult sizes. The Classic Slip-On is also offered in black with an oversized Hello Kitty face on the toe; in crib shoes to adult sizes. The low-top, laced Authentic style will be offered in a variety of all-over prints in both size ranges; while the high-top Sk8-Hi D-Lo, in a cute custom print, will come only in adult sizing.
The Hello Kitty Vans collection will be available at Vans Retail and Vans dealers as well as select Sanrio Boutique Stores and Sanrio.com in July 2011, just in time for Back to School. Retail prices will range from 25 Euro for an infant and 30 Euro for a child’s Classic Slip-On to 75 Euro for the unisex Sk8-Hi D-Lo high top sneaker.
“We’re fortunate at Vans to be able to pick and choose collaborative brands that share a common rich heritage,” said Steve Mills, Vans Director of Lifestyle Footwear. “Hello Kitty is a perfect match in its resonance with fans of all ages who have grown up with the character.”
About SANRIO
SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 kicked off the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy -- that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com.
About Vans
In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, the whole skate culture adopted Vans shoe as their favorite brand and today Vans still represents a look that epitomizes the Southern California lifestyle. With more than 40 years of history – and now offering a complete range of footwear, apparel, accessories, snowboard boots & outerwear and Pro-Tec protective equipment – Vans has risen to become a worldwide dominant force in the action sports industry and the genuine brand of choice for the contemporary lifestyle consumer. For more information please visit www.vans.com
SANRIO and Vans Launch Co-Branded Footwear Collection for Back to School
SANRIO, Inc., best known for global icon Hello Kitty® and Vans, the iconic California footwear giant, have announced a co-branded footwear collection for fans of all ages. The limited edition collection will make its retail debut in July 2011; the agreement is effective immediately.
“Sanrio and Vans are both lifestyle brands with global appeal,” said Janet Hsu, President of Sanrio, Inc. “Our collaboration came as a natural fit as we present an exclusive, limited edition collection that incorporates Hello Kitty’s supercute iconic graphics with Vans’ classic sneaker designs. The special offering will definitely be sought after by fans of all ages.”
The Hello Kitty Vans collection is designed to appeal to fans of both brands, melding signature Hello Kitty graphics with classic Vans styling. The retro black and white checkerboard Classic Slip-On is a highlight with Hello Kitty faces appearing in white squares; it will be available in kids and adult sizes. The Classic Slip-On is also offered in black with an oversized Hello Kitty face on the toe; in crib shoes to adult sizes. The low-top, laced Authentic style will be offered in a variety of all-over prints in both size ranges; while the high-top Sk8-Hi D-Lo, in a cute custom print, will come only in adult sizing.
The Hello Kitty Vans collection will be available at Vans Retail and Vans dealers as well as select Sanrio Boutique Stores and Sanrio.com in July 2011, just in time for Back to School. Retail prices will range from 25 Euro for an infant and 30 Euro for a child’s Classic Slip-On to 75 Euro for the unisex Sk8-Hi D-Lo high top sneaker.
“We’re fortunate at Vans to be able to pick and choose collaborative brands that share a common rich heritage,” said Steve Mills, Vans Director of Lifestyle Footwear. “Hello Kitty is a perfect match in its resonance with fans of all ages who have grown up with the character.”
About SANRIO
SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 kicked off the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy -- that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com.
About Vans
In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, the whole skate culture adopted Vans shoe as their favorite brand and today Vans still represents a look that epitomizes the Southern California lifestyle. With more than 40 years of history – and now offering a complete range of footwear, apparel, accessories, snowboard boots & outerwear and Pro-Tec protective equipment – Vans has risen to become a worldwide dominant force in the action sports industry and the genuine brand of choice for the contemporary lifestyle consumer. For more information please visit www.vans.com
